Mock SET – 2
Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news; it has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the various departments editorial, circulation, advertising and production- is very essential for effective and better management. The head of various departments must be part of the management of a newspaper. They must be aware of the goals set, policies and future plans of the management.
They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.
1. The growth of a newspaper depends on
(a) the growth and news coverage
(b) large scale subscribers
(d) subscribers and advertisers
2. The main idea of the second paragraph of the passage is
(a) the future of newspapers
(b) how to sell newspapers
(c) effective newspaper management
(d) the role of the heads of departments
3. The word goal in the passage means
4. The word vital as used in the context means
Direction (5) Out of the four options given, select the most logical order of the sentences to form a coherent paragraph.
5. There was
P: need for its everyday life
Q: a time when each family
R: for itself most of the things it
S: actually produced
Direction (6) Select the one which best expresses the same sentence in Passive/Active voice.
6. She has learnt the answer by heart.
(a) The answer by her was learnt by heart.
(b) The answer has been learnt by heart by her.
(c) The answer was learnt by her by heart.
(d) The answer is learnt by heart by her.
Direction (7) Select the one which best expresses the same sentence in Direct / Indirect speech.
7. “Call the witness”, said the magistrate.
(a) The magistrate requested to call the witness.
(b) The magistrate begged for calling the witness.
(c) The magistrate ordered to call the witness.
(d) The magistrate prayered to call the witness.
Direction (8) Choose the correct alternative for the given sentence.
8. The……to this mountain is not an easy task.
Directions (9 and 10) Select the alternative which best expresses the meaning of the idiom/phrase.
9. Break down
(a) To walk long way
(b) To fail
(c) To ignore someone
(d) To exercise
10. Lend one’s ear
(a) To listen attentively
(b) To rent out something
(c) To ignore someone
(d) Pain in ear
11. Choose the correctly spelt word
Directions (12 and 13) Choose the one which can be substituted for the given word / sentence.
12. Place, where wine is made
13. A paper written by hand
Directions (14 and 15) Fill in the blanks with the correct use of clause.
14. Do you know where I can take the bus…….. goes to Chandigarh?
15. The professional……doesn’t follow ethics cannot be considered a professional.
(a) which he
(c) who he
Directions (16 and 17) Choose the appropriate conjunctions to fill the blanks.
16. We shall fail ….. we are industrious.
17. I went to the shop……bought some pens.
Directions (18) Determine the underlined clause in the given sentence.
18. Some people buy expensive cars simply because they can.
(a) Noun clause
(b) Adjective clause
(c) Adverb clause
(d) Either (a) or (c)
Directions (19 and 20) Fill in the blanks with the appropriate articles.
19. There was ……accident near market this morning.
(a) the, a
(b) an, the
(c) a, the
(d) the, the
20. I take……glass of milk every morning.
(d) No article